Alexis Johnson
Zagwear Names Deborah Gaspar Director of Sales and Marketing
[White Plains, NY] – Industry veteran Deborah Gaspar has been named the new Director of ...
Explore the Galaxy with a Glass of Star Wars Blue Milk
Get ready, Star Wars fans! A new treat is zooming into the dairy aisle, and it's sure to ...
PPAI Expo’s Top Apparel Finds
PPAI Media has unveiled the top apparel picks from the 2024 PPAI Expo! Known as the ...
The Unlikely Craze: Trader Joe's Totes
In a world where consumer trends ebb and flow with the speed of a TikTok scroll, one item ...
Dolly Parton's Kitchen Magic: From Sweet Melodies to Sizzling Skillets
In the world of home cooking and country charm, Dolly Parton has long been a household ...
Brand Marketing vs. Direct Marketing through Branded Merchandise
In the vast, dynamic world of marketing, two primary strategies often dominate the ...
Merchandising Emotion: 'The Notebook' Musical's Unique Approach to Souvenirs
When Nicholas Sparks penned "The Notebook," it's unlikely he envisioned the day his ...
The Power of Promo in Politics: From Yard Signs to T-Shirts
In the vibrant tapestry of American politics, where the battle of red versus blue ...
Dunkin' Uses April Fool’s Day as Branding & Exclusive Merch Opportunity
April Fool's Day, traditionally a time for pranks and laughter, saw Dunkin' embracing the ...
From Quenching Thirst to Dressing Trends: Stanley's Bold Leap into Apparel
Stanley, the titan of drinkware that transformed sipping coffee and hydrating into a ...
Barbie Mania: How Merchandise Became the Ultimate Fan Experience
In a world where the lines between cinema and consumerism blur more beautifully than ...
Pin It to Win It: How Rock Solid Climbing Reinvented Event Participation
PPAI Media shared a brilliant program that Rock Solid Climbing, a climbing gym located in ...