Trade shows are an essential part of the branded merchandise industry, offering a prime opportunity to showcase products, build connections, and stay ahead of trends. Whether you’re setting up a booth or attending as a guest, the right city can make all the difference in your experience.
From massive convention centers to vibrant entertainment scenes, these five cities lead the pack for hosting trade shows in the U.S. — reported by Creative Imaging Displays. We’re going to highlight some of the destination-inspired merch that best captures the spirit of each of these cities.
1. Las Vegas, NV
It’s no surprise that Las Vegas tops the list. Known for its dazzling lights, world-class entertainment, and non-stop energy, Vegas is the ultimate destination for business by day and fun by night. With massive venues like the Las Vegas Convention Center, Mandalay Bay, and The Venetian Expo, the city hosts some of the biggest trade shows in the world.
2. Chicago, IL
As home to McCormick Place—the largest convention center in North America—Chicago is a trade show powerhouse. The Windy City attracts professionals from all over the world with its central location, vibrant business scene, and deep-dish pizza.
When not on the trade show floor, attendees can explore Chicago’s stunning skyline, take an architectural river cruise, or catch a game at Wrigley Field. Whether you’re networking over a Chicago-style hot dog or taking in the sights from the Willis Tower Skydeck, the city leaves a lasting impression.
3. Orlando, FL
With Orange County Convention Center (OCCC)—the second largest in the U.S.—Orlando is a top choice for trade shows. While the city is known for its world-famous theme parks, it’s also a key business hub that attracts professionals looking to mix work with fun.
Attendees can enjoy sunny weather year-round, making outdoor networking events, golf outings, and resort-style after-hours meetups a staple. Whether they’re visiting Disney, Universal Studios, or enjoying the vibrant International Drive, there’s no shortage of entertainment.
4. Atlanta, GA
Atlanta’s Georgia World Congress Center (GWCC) is one of the largest convention venues in the country, hosting more than 1 million guests every year. Beyond the expo halls, Atlanta offers a thriving arts scene, legendary Southern cuisine, and a strong business culture. Visitors can explore historic sites like the Martin Luther King Jr. National Historical Park, visit the World of Coca-Cola, or enjoy live music in the city’s many vibrant neighborhoods.
5. Dallas, TX
Dallas is a rising star in the trade show industry, boasting venues like the Kay Bailey Hutchison Convention Center and a growing hospitality sector. Texas hospitality is on full display here, with lively entertainment districts, famous BBQ joints, and a deep-rooted cowboy culture. Whether you’re networking over brisket, touring the Stockyards, or attending a rooftop event downtown, Dallas makes every trade show visit memorable.
Make Your Next Trade Show Stand Out
Trade shows are all about making an impression, and the right promotional products can help extend your brand’s reach. Whether you’re looking to tie into a city’s culture or offer practical swag, destination-inspired merch is a surefire way to create memorable connections.
Need custom branded merchandise for your next big event? Let’s make your brand the talk of the trade show floor!