--- title: "Case Study: Velveeta Vel2Go Influencer & VIP Packages" description: VELVEETA's Vel2Go influencer and VIP packages successfully amplified the product launch, driving social media buzz and selling out on Walmart.com. image: https://zagwear.com/hubfs/vel2go%20blog%20banner.png --- [Skip to content](https://zagwear.com/blog/case-study-velveeta-vel2go-influencer-vip-packages#main-content) - [ Join Our Team ](https://www.zagwear.com/join-our-team) - [ Contact ](https://www.zagwear.com/contact) [ Close ](https://zagwear.com/blog/case-study-velveeta-vel2go-influencer-vip-packages#) - [ ABOUT ](https://www.zagwear.com/about) - WHAT WE DO - [ BRANDED MERCHANDISE ](https://www.zagwear.com/branded-merchandise) - [ CUSTOM KITTING ](https://www.zagwear.com/custom-kitting) - [ POINT OF SALE ](https://www.zagwear.com/point-of-sale) - [ AWARDS & RECOGNITION ](https://www.zagwear.com/awards-recognition) - [ PRINT SOLUTIONS ](https://www.zagwear.com/print-solutions) - [ POP UP & RETAIL ](https://www.zagwear.com/pop-ups-retail) - HOW WE DO IT - [ CREATIVE SERVICES ](https://www.zagwear.com/creative-services) - [ GLOBAL SOLUTIONS ](https://www.zagwear.com/global-solutions) - [ GLOBAL PARTNERSHIPS ](https://www.zagwear.com/global-partnerships) - [ COMPANY STORES ](https://zagwear.com/technology#stores) - [ TECHNOLOGY ](https://www.zagwear.com/technology) - [ SUSTAINABILITY ](https://www.zagwear.com/sustainability) - WORK - [ Gallery ](https://www.zagwear.com/our-work) - [ Case Studies ](https://zagwear.com/blog/tag/case-studies) - [ INSIGHTS ](https://zagwear.com/blog) - [ BLOG ](https://zagwear.com/blog) - [ Webinars ](https://lp.zagwear.com/unboxed-by-zagwear-webinars) - [ COLLECTIONS ](https://lp.zagwear.com/collections) - [ Press ](https://www.zagwear.com/press) - [ RESOURCES ](https://lp.zagwear.com/resources) - [ ZAGX ](https://www.zag-x.com/) [![logo](https://zagwear.com/hs-fs/hubfs/ZagwearLogo-Primary-color-1.png?width=1452&height=369&name=ZagwearLogo-Primary-color-1.png "logo")](https://www.zagwear.com)[![Zagwear logo](https://zagwear.com/hs-fs/hubfs/ZagwearLogo-Primary-color%20(9).png?width=2178&height=553&name=ZagwearLogo-Primary-color%20(9).png)](https://www.zagwear.com) - [ ABOUT ](https://www.zagwear.com/about) - WHAT WE DO - [ BRANDED MERCHANDISE ](https://www.zagwear.com/branded-merchandise) - [ CUSTOM KITTING ](https://www.zagwear.com/custom-kitting) - [ POINT OF SALE ](https://www.zagwear.com/point-of-sale) - [ AWARDS & RECOGNITION ](https://www.zagwear.com/awards-recognition) - [ PRINT SOLUTIONS ](https://www.zagwear.com/print-solutions) - [ POP UP & RETAIL ](https://www.zagwear.com/pop-ups-retail) - HOW WE DO IT - [ CREATIVE SERVICES ](https://www.zagwear.com/creative-services) - [ GLOBAL SOLUTIONS ](https://www.zagwear.com/global-solutions) - [ GLOBAL PARTNERSHIPS ](https://www.zagwear.com/global-partnerships) - [ COMPANY STORES ](https://zagwear.com/technology#stores) - [ TECHNOLOGY ](https://www.zagwear.com/technology) - [ SUSTAINABILITY ](https://www.zagwear.com/sustainability) - WORK - [ Gallery ](https://www.zagwear.com/our-work) - [ Case Studies ](https://zagwear.com/blog/tag/case-studies) - [ INSIGHTS ](https://zagwear.com/blog) - [ BLOG ](https://zagwear.com/blog) - [ Webinars ](https://lp.zagwear.com/unboxed-by-zagwear-webinars) - [ COLLECTIONS ](https://lp.zagwear.com/collections) - [ Press ](https://www.zagwear.com/press) - [ RESOURCES ](https://lp.zagwear.com/resources) - [ ZAGX ](https://www.zag-x.com/) ![Vel2Go](https://zagwear.com/hs-fs/hubfs/vel2go%20blog%20banner.png?width=300&name=vel2go%20blog%20banner.png) [Alexis Johnson](https://zagwear.com/blog/author/alexis-johnson)(March 19, 2025)1 min read # Case Study: Velveeta Vel2Go Influencer & VIP Packages [Previous ](https://zagwear.com/blog/zagwears-new-partnership-with-aclymate-powers-sustainable-solutions) [Next ](https://zagwear.com/blog/introducing-unboxed-by-zagwear) Velveeta launched the limited-edition Vel2Go Cheese Sauce Packets, inviting cheese lovers everywhere to "Live La Dolce Velveeta." To amplify this indulgent launch, Velveeta partnered with Zagwear to create distinctive influencer and VIP packages, designed to generate excitement and inspire widespread sharing. #### Background Velveeta Vel2Go packets offer consumers easy, on-the-go access to the creamy, cheesy taste they love. Packaged conveniently in individual, squeezable pouches, Vel2Go enhances everyday snacks and meals, promising indulgence anytime, anywhere.   #### Challenge The main challenge was to introduce Vel2Go as an innovative product to influencers and VIPs, ensuring high-impact visibility. The goal was to craft a memorable unboxing experience that would spark social media buzz and authentic content creation, ultimately expanding awareness and driving consumer excitement around Vel2Go.   #### Strategy Zagwear leveraged its creativity and expertise in designing custom influencer packaging to produce an engaging, luxurious unboxing experience reflective of Velveeta's fun and indulgent brand persona. The strategy revolved around creating visually appealing, share-worthy packaging that communicated the product’s versatility and irresistible indulgence. ![vel2go 2 (Facebook Post)](https://zagwear.com/hs-fs/hubfs/vel2go%202%20(Facebook%20Post).png?width=706&height=592&name=vel2go%202%20(Facebook%20Post).png)   #### Execution Zagwear designed and manufactured influencer and VIP packages featuring premium, attention-grabbing designs aligned with Vel2Go’s branding and playful, indulgent messaging.  Influencers were encouraged to capture and share their genuine reactions and creative uses.   ![Vel2Go (Facebook Post)](https://zagwear.com/hs-fs/hubfs/Vel2Go%20(Facebook%20Post).png?width=717&height=601&name=Vel2Go%20(Facebook%20Post).png) ![vel2go 3 li (Facebook Post)](https://zagwear.com/hs-fs/hubfs/vel2go%203%20li%20(Facebook%20Post).png?width=723&height=606&name=vel2go%203%20li%20(Facebook%20Post).png) #### Results The influencer and VIP packages successfully generated extensive social media engagement and user-generated content. Influencers enthusiastically shared unboxing videos and images, significantly boosting visibility and selling out Vel2Go on Walmart.com. The campaign resulted in elevated brand awareness, heightened product excitement, and substantial audience reach, validating the effectiveness of the thoughtfully designed packages.   #### Conclusion Zagwear’s innovative influencer and VIP packaging for Velveeta Vel2Go played a crucial role in amplifying the product’s launch. By crafting an engaging and memorable unboxing experience, Zagwear effectively sparked influencer engagement, increased social sharing, and positioned Vel2Go as the must-have indulgent condiment. The partnership underscored the power of strategic packaging in driving consumer excitement and product success.   Source: Kraft Heinz   ![avatar](https://zagwear.com/hs-fs/hubfs/Alexis%20Johnson%20Headshot.jpg?width=290&name=Alexis%20Johnson%20Headshot.jpg) #### [Alexis Johnson](https://zagwear.com/blog/author/alexis-johnson) ## RELATED ARTICLES [![ZagwearLogo-Primary-PMS428-1](https://20155768.fs1.hubspotusercontent-na1.net/hub/20155768/hubfs/New%20Brand%20Logos/ZagwearLogo-Primary-PMS428-1.png?width=250&name=ZagwearLogo-Primary-PMS428-1.png)](https://www.zagwear.com) - [ About ](https://www.zagwear.com/about) - [ Solutions ](https://www.zagwear.com/solutions) - [ Technology ](https://www.zagwear.com/technology) - [ Sustainability ](https://www.zagwear.com/sustainability) - [ Our Work ](https://www.zagwear.com/our-work) ###### New Business Inquiries ###### [hello@zagwear.com](mailto:hello@zagwear.com) ###### Career Opportunities ###### [careers@zagwear.com](mailto:careers@zagwear.com) ###### Newsletter Signup   ![PPAI-GreatestCos_2023](https://20155768.fs1.hubspotusercontent-na1.net/hub/20155768/hubfs/PPAI-GreatestCos_2023.png?width=300&name=PPAI-GreatestCos_2023.png) - © 2024 ZAGWEAR.COM. ALL RIGHTS RESERVED. - [ Conflict Material ](https://www.zagwear.com/conflict-material) - [ Privacy Policy ](https://www.zagwear.com/privacy-policy) - [ Global Supplier Code of Conduct ](https://www.zagwear.com/global-supplier-code-of-conduct) - [ UK Modern Slavery ](https://www.zagwear.com/uk-modern-slavery) - [ Cookie Policy ](https://www.zagwear.com/cookie-policy-zagwear) - [ Terms & Conditions ](https://www.zagwear.com/terms-conditions) - [ Privacy Policy ](https://www.zagwear.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "USA", "addressLocality" : "White Plains", "addressRegion" : "NY", "postalCode" : "10607", "streetAddress" : "10 County Center Road" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://20155768.fs1.hubspotusercontent-na1.net/hubfs/20155768/ZagwearLogo-Primary-color-1.png" }, "name" : "Zagwear", "url" : "https://zagwear.com/blog/case-study-velveeta-vel2go-influencer-vip-packages" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "VELVEETA's Vel2Go influencer and VIP packages successfully amplified the product launch, driving social media buzz and selling out on Walmart.com.", "author" : { "@type" : "Person", "name" : "Alexis Johnson" }, "dateModified" : "March 19, 2025 2 PM", "datePublished" : "March 19, 2025 2 PM", "headline" : "Case Study: Velveeta Vel2Go Influencer & VIP Packages", "image" : "https://20155768.fs1.hubspotusercontent-na1.net/hubfs/20155768/vel2go%20blog%20banner.png", "inLanguage" : "en", "keywords" : "[Case Studies]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Case Study: Velveeta Vel2Go Influencer & VIP Packages", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://20155768.fs1.hubspotusercontent-na1.net/hubfs/20155768/ZagwearLogo-Primary-color-1.png" }, "name" : "Zagwear" }, "text" : "Velveeta launched the limited-edition Vel2Go Cheese Sauce Packets, inviting cheese lovers everywhere to \"Live La Dolce Velveeta.\" To amplify this indulgent launch, Velveeta partnered with Zagwear to create distinctive influencer and VIP packages, designed to generate excitement and inspire widespread sharing. Background Velveeta Vel2Go packets offer consumers easy, on-the-go access to the creamy, cheesy taste they love. Packaged conveniently in individual, squeezable pouches, Vel2Go enhances everyday snacks and meals, promising indulgence anytime, anywhere. Challenge The main challenge was to introduce Vel2Go as an innovative product to influencers and VIPs, ensuring high-impact visibility. The goal was to craft a memorable unboxing experience that would spark social media buzz and authentic content creation, ultimately expanding awareness and driving consumer excitement around Vel2Go. Strategy Zagwear leveraged its creativity and expertise in designing custom influencer packaging to produce an engaging, luxurious unboxing experience reflective of Velveeta's fun and indulgent brand persona. The strategy revolved around creating visually appealing, share-worthy packaging that communicated the product’s versatility and irresistible indulgence. Execution Zagwear designed and manufactured influencer and VIP packages featuring premium, attention-grabbing designs aligned with Vel2Go’s branding and playful, indulgent messaging. Influencers were encouraged to capture and share their genuine reactions and creative uses. Results The influencer and VIP packages successfully generated extensive social media engagement and user-generated content. Influencers enthusiastically shared unboxing videos and images, significantly boosting visibility and selling out Vel2Go on Walmart.com. The campaign resulted in elevated brand awareness, heightened product excitement, and substantial audience reach, validating the effectiveness of the thoughtfully designed packages. Conclusion Zagwear’s innovative influencer and VIP packaging for Velveeta Vel2Go played a crucial role in amplifying the product’s launch. By crafting an engaging and memorable unboxing experience, Zagwear effectively sparked influencer engagement, increased social sharing, and positioned Vel2Go as the must-have indulgent condiment. The partnership underscored the power of strategic packaging in driving consumer excitement and product success. Source: Kraft Heinz", "url" : "https://zagwear.com/blog/case-study-velveeta-vel2go-influencer-vip-packages", "wordCount" : "516" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alexis Johnson", "url" : "https://zagwear.com/blog/author/alexis-johnson" }, "dateModified" : "2025-03-19T14:51:30.390Z", "datePublished" : "2025-03-19T14:51:30.000Z", "headline" : "Case Study: Velveeta Vel2Go Influencer & VIP Packages", "image" : [ "https://zagwear.com/hubfs/vel2go%20blog%20banner.png" ], "mainEntityOfPage" : { "@id" : "https://zagwear.com/blog/case-study-velveeta-vel2go-influencer-vip-packages", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://zagwear.com/hubfs/ZagwearLogo-Primary-color-1.png" }, "name" : "Zagwear" } } ```