Why Consider Adding Promotional Products to Your Marketing Mix?

Whether you want to boost marketing for your brand, send a gift to your clients, or gift your new hires a welcome kit, promotional products have a multitude of benefits.

The promotional products industry is a growing multi-billion dollar industry. According to PPAI, the industry reached a record high with $25 billion total in sales in 2022. There are many reasons why this industry is so successful, but some of the most important reasons include:

• Cost-effectiveness: Promotional products are a relatively inexpensive way to reach a large audience. They can be purchased in bulk, reducing the cost per item and providing a cost-effective way to promote a brand or business. When compared to other forms of marketing, such as television, radio, and print, promotional products offer a great return on investment.
• Versatility: Promotional products can be used for a variety of marketing purposes, such as brand awareness, lead generation, and customer loyalty. They can be distributed at events, given to employees to boost company morale, or used as a giveaway for customers who make a purchase. This makes them a versatile tool for businesses of all sizes.
• Measurable results: Businesses can track the number of promotional products that are distributed and the number of leads or sales that are generated, thus measuring and maximizing the effectiveness.
• Tangible marketing: Promotional products offer a tangible way for customers to interact with a brand, creating a memorable experience that strengthens brand recall. Unlike traditional advertising methods that can be easily forgotten, promotional products provide a physical reminder of a brand or business. Tangible marketing is particularly effective because it engages the senses and creates a more personal connection between the brand and the customer. By offering a physical item that customers can touch, feel, and use, businesses can create a more lasting impression that can lead to increased brand recognition and customer loyalty.
• Longevity: Promotional products have a longer lifespan than traditional advertising methods, increasing the likelihood of repeated exposure and brand recognition. While a television ad or radio spot is only seen or heard during the duration of the campaign, a promotional product can be used repeatedly over a long period of time. For example, a customer who receives a branded water bottle is likely to use it daily, providing repeated exposure to the brand over an extended period. The longer a promotional product is used, the more opportunities there are for the customer to remember the brand and recall it in the future.
• Targeted Marketing: Promotional products can be targeted to specific audiences, allowing businesses to reach their ideal customers and increase the effectiveness of their marketing efforts. For example, a business that sells fitness products can offer branded water bottles or gym towels to their customers, creating a targeted and relevant marketing campaign. Targeted marketing is particularly effective because it allows businesses to reach their ideal customers and increase the likelihood of a positive response. By offering a promotional product that is relevant to the recipient, businesses can create a more personalized experience that strengthens the brand-customer relationship.
• Brand Awareness: Promotional products can be used to increase brand awareness, creating a positive association between the brand and the recipient. When a customer receives a branded item, they are more likely to remember the brand and recall it in the future. According to PPAI, 90% of people remember the brand on a promotional product they were given. This increased brand awareness can lead to increased sales and customer loyalty. 
• Customer Loyalty: Promotional products can be used to encourage customer loyalty, creating a sense of goodwill and appreciation among customers. When a customer receives a branded item, they feel valued and appreciated, which can lead to increased customer loyalty and repeat business. For example, a business can offer branded gifts to their top customers, showing their appreciation for their loyalty and encouraging them to continue doing business with them.
• Increased Sales: Promotional products can lead to increased sales by creating a positive association between the brand and the recipient. When a customer receives a branded item, they are more likely to remember the brand and recall it in the future, leading to increased brand recognition and customer loyalty.
• Competitive Advantage: Promotional products can provide businesses with a competitive advantage by setting them apart from their competitors. By offering branded items that are unique and relevant to their target audience, businesses can create a more personalized and memorable experience that strengthens their brand-customer relationship. For example, a business that offers branded fitness products such as water bottles or gym towels may be more likely to attract customers in the fitness industry than their competitors who do not offer these items.
  
  All of these factors have contributed to the success of the promotional products industry. As businesses continue to look for new and innovative ways to reach their target audiences, promotional products are likely to remain a popular marketing tool. Consider adding promotional products to your marketing mix. Contact us if you would like to get started. You may also want to check out our blog post, 99% of People Who Receive Promotional Products Keep Them.