Alexis Johnson(June 13, 2023)3 min read

Pet Owners: A Growing Opportunity for Promotional Products

It's no secret that people love their pets. According to the 2023-2024 APPA National Pet Owners Survey, 66% of U.S. households own a pet with dogs being the most popular, followed by cats. American Pet Products Association reported that $136.8 billion was spent on pets in 2022, and it is projected that spend will increase to $143.6 billion in 2023. With no signs of slowing down, it's no surprise that the promotional product industry is taking notice and embracing the pet industry as a new opportunity for growth.

Use the Emotional Attachment to Create an Emotional Connection

The emotional connection that pet owners have with their fur babies is unparalleled. Pets are not just animals; they are members of the family. They provide comfort, companionship, and unconditional love, and their owners will do just about anything to keep them happy and healthy. This emotional connection provides an excellent opportunity for brands to connect with their target audience. When customers use the item for their pet, they will think of your brand which forms an emotional connection to your brand.

According to PPAI, several suppliers have been developing new pet lines recently. These new product lines include everything from leashes and collars to bandanas and collapsible water bowls, all designed with pets and their owners in mind. They are high-quality, durable, functional, and fashionable products. With the influx of new pet-related products, you won’t have any trouble finding something you like.

Pets Offer High Visibility

Pet accessories are a powerful marketing tactic. There aren't many people who don't want to pet a dog they see out and about. Whether it's a cute collar or a fun toy, pet accessories are eye-catching and attention-grabbing. They also provide a high level of visibility, as pets are often taken out for walks or to public places where they can be seen by others. This visibility can be leveraged to increase brand recognition and connect with potential customers.

Most people are a sucker for a good pet accessory. Whether it’s an essential item like a collar or leash that they would have to buy themselves anyway or a cute bandana or t-shirt that upgrades their pet’s style, people are here for it. What’s even better? Matching pet and people accessories. Give your customers a t-shirt for themselves and a matching t-shirt for their dog. Your customers will gladly use your branded merchandise for their pets. Their pet will wear/use it out in public or they will even take a picture of their pet wearing it and send it to friends and family or post it on social media.

A Never-Ending List of Uses

There are a variety of uses for pet promotional products: giveaways, branded merchandise, gifts for your clients or employees, etc. A few ideas include giving away branded pet products and running a social media campaign encouraging your customers to post pictures of their pets using your products, giving away branded pet products at pet-related events or fundraisers, or partner with an animal shelter to giveaway branded products to new pet owners.

May is National Pet Month, so it's the perfect time to tap into promotional products for pets. National Pet Month is meant to celebrate the joy that pets bring to our lives and promote responsible pet ownership. Join your customers in celebrating their furry friends this month! Check out some of our favorites below and contact us to learn more about promotional products for pets.