Maximizing the Travel Market with Promotional Gifts

Summer is almost here, and with it comes the excitement of travel. After the pandemic limited travel, Americans are more eager than ever to hit the road and explore new destinations. The U.S. Travel Association predicts spend to be $880 billion for leisure travel and $270 billion for business travel this year. This is a golden opportunity for businesses to tap into the travel market and reach potential customers in a new and exciting way.

If you are looking for promotional employee gifts, client gifts, or even gifts for company incentive trips, there are so many options to choose from. As travelers embark on their journeys, they are looking for ways to make the most of their experiences. They want to create lasting memories and bring home mementos that remind them of their adventures. This is the perfect opportunity for promotional products. By offering travelers useful and unique items, businesses can establish a connection with them and build brand loyalty. With PPAI’s report of two out of three Americans returning from a trip with a souvenir, the potential for exposure is enormous.

So, what kind of promotional products should businesses consider for the travel market? The possibilities are endless. From practical items like luggage tags and passport holders to fun and quirky products like beach balls and drinkware, there are plenty of options to choose from. The key is to offer items that are not only useful but also align with the travel experience. For example, a winery can offer customized wine glasses to those who take part in a wine tour or tasting. Hotels and resorts can offer customized beach towels for customers to remember their stay. The possibilities are endless.

One important factor to keep in mind is quality. Travelers want products that are durable and long-lasting, especially if they are participating in outdoor activities. By offering high-quality items, businesses can ensure that their brand stays top of mind long after the trip is over.

Customization is another key factor. Travelers love personalized items that reflect their individuality and the places they visit. By offering customizable products, businesses can create a unique connection with their customers and showcase their brand in a creative and memorable way.

According to PPAI, 78% of millennials would rather spend money on an experience than a product. With millennials craving fun experiences, businesses in the travel industry can tie in promotional products to make them relevant and useful. Here are some examples below:

Wine Glass

Beach Towel

Sunscreen

Robe

Drawstring Backpack

Yoga Mat

By offering promotional products that align with the travel experience, companies can reach consumers in a fun and engaging way. Whether it's a practical item or a fun souvenir, promotional products can help businesses establish a connection with travelers and build brand loyalty. Contact us and start planning your travel-themed promotional products today.