Patagonia Returns to the Branded Merchandise Industry

After banning brand logos on its products two years ago, Patagonia, the renowned outdoor apparel and gear brand, has made the decision to re-enter the branded merchandise industry, allowing for limited co-branding on their garments. This move by Patagonia is great news for the branded merchandise industry, as it offers a new level of quality and sustainability to the market. According to PPAI Newslink, Patagonia came to this decision after developments made in their Worn Wear program which will resolve lifespan and sustainability concerns with co-branded merchandise. Particular styles will be accepted into their Worn Wear program in which the added logos will be altered. This program keeps products in use longer and helps avoid the landfill. You can trade in the gear you no longer want, and Patagonia will repair it and give it a second chance.

Patagonia has always been a brand that values sustainability, social responsibility, and high-quality products. Their commitment to environmental sustainability is reflected in their strict policies and practices, such as reducing their carbon footprint, promoting sustainable practices throughout their supply chain, and being vocal about their mission to reduce environmental impact. With their re-entry into the branded merchandise industry, Patagonia is bringing these same values and commitments to a new market.

By allowing limited co-branding on their garments, Patagonia is giving customers the ability to personalize their Patagonia gear in a way that aligns with their values. Customers can now add their company logo to Patagonia clothing, while still maintaining the integrity of the brand. This customization option is great for companies and organizations that share Patagonia's values and want to promote their brand in a sustainable way.

For years, the branded merchandise industry has been a popular way for companies to promote their brands and products, but the industry has not always been known for its sustainability. This is why Patagonia's decision to re-enter the industry and offer sustainable and high-quality co-branded merchandise is so significant.

The industry has long been in need of a sustainable and high-quality brand to lead the way in sustainability, and Patagonia is well-positioned to do just that. By offering co-branded merchandise, Patagonia is not only promoting their own brand, but they are also promoting sustainability and high-quality products in the branded merchandise industry.

We are excited to offer Patagonia again to our clients! Please reach out if you are interested in this incredible brand with a sustainable mission.