ZAGWEAR SPECIAL PROJECTS: RED LOBSTER

At Zagwear we love helping clients with special collaborative projects.  Red Lobster opened their first online store back in 2019 with one product, an ugly Christmas sweater with an insulated pocket for Cheddar Bay Biscuits.

SPECIAL COLLABORATIONS

This year Red Lobster wanted to expand their offerings for the holiday season with some new cool products.  In addition to traditional branded merch offerings like hats, t-shirts and hoodies...they wanted to come up with some unforgettable holiday decorations.  We helped them create the Mini Red Lobster Restaurant Snow Globe and the Red Lobster Ornament Trio.

"We're thrilled to bring back our holiday shop this year with new merchandise," Patty Trevino, Red Lobster's chief marketing officer, stated. "We've curated a mix of fashion, fun and function to choose from, including our cozy sweaters and sweatshirts, super soft slogan t-shirts, collectible ornaments — and even a snow globe, so all our loyal fans can bring their love of Red Lobster home for the holidays."

Mike Pomranz from Food & Wine Magazine covered the online store opening, writing, "The Cheddar Bay Sleigh Ugly Sweater is clearly the headliner, but the shop has some other highlights beyond the usual tees and totes. There's a snow globe holding a classically-designed Red Lobster restaurant, a Claw Hoodie, Critter Beanie, and a Red Lobster vintage-style snapback cap."