The Ultimate Guide to Holiday Branded Merchandise: What Everyone REALLY Wants!

The festive season is just around the corner, and if you're scratching your head about the perfect branded merchandise gifts for your employees, clients, or giveaways, you're in the right place. We've got the lowdown on what's hot, thanks to some fresh-off-the-press stats from PPAI’s 2023 Holiday Gifting Survey.

1. Apparel and Fashion Accessories: The Stylish Choice

Popularity Score: 53.7%

Who doesn't love a snazzy scarf or a cozy beanie, especially when it's chilly outside? Apparel and fashion accessories top the list this year, with a whopping 53.7% of folks hoping to unwrap some fashionable finds. So, consider branded jackets, hats, or even socks. Trust us; they're a hit.

2. Food and Beverages: The Tasty Treats Everyone Craves

Popularity Score: 49.9%

The way to anyone's heart is through their stomach, right? Almost half of the survey respondents are dreaming of delicious delights. Think branded boxes of gourmet chocolates, baked goods, popcorn, or even custom-labeled wines.

3. Wellness and Self-Care: Gifts That Say "Relax, You Deserve It!"

Popularity Score: 44.2%

2023 has been all about self-care, and the holiday season is no exception. With 44% of people eyeing wellness products, consider gifting branded aromatherapy diffusers, relaxation kits, or yoga mats. It's the perfect way to show you care about their well-being.

4. Tech Gadgets: For the Geeks and the Chic

Popularity Score: 41.4%

From wireless chargers to Bluetooth speakers, tech gadgets are always a hit. And with 41% of people hoping for some techy toys, it's a no-brainer. Maybe a branded power bank or some sleek earbuds? The sky's the limit!

5. Home Decor: Making Spaces Merry and Bright

Popularity Score: 40.4%

Last but not least, home is where the heart is, especially during the holidays. With 40% of folks keen on sprucing up their spaces, think about branded candles, picture frames, or even festive ornaments. It's a gift that'll remind them of your brand all year round.

Wrapping It Up (Pun Intended!)

The holidays are all about spreading joy, showing appreciation, and building lasting connections. And what better way to do that than with thoughtful branded merchandise gifts? Whether it's for your hard-working employees, your loyal clients, or a festive marketing giveaway, there's something for everyone.

So, deck the halls, make your list (and check it twice!), and dive into the world of branded gifting. Let us know how we can help!