Alexis Johnson(June 29, 2023)3 min read

Tee Up Your Brand: Capitalizing on the Golf Market

Golf season is in full swing! With golf being a sport that is enjoyed by all ages and all skill levels, it’s a popular pastime for both leisure and business. It’s become a thriving market for promotional products, offering businesses a unique opportunity to connect with a vast audience.

According to PPAI Media, the number of golf courses in the United States surpasses that of McDonald's or Starbucks locations. This staggering statistic showcases the nation's deep-rooted passion for the sport. With a golf course available in almost every corner, it's evident that the golfing community provides an expansive platform for businesses to promote their products and services.

The U.S. golf course and country club market is worth nearly $27 billion

The U.S. golf course and country club market boasts an impressive worth of nearly $27 billion, as reported by IBIS World. What's even more promising is that it is projected to increase by 1.8% this year. This upward trend suggests that the golf industry presents a lucrative avenue for businesses to tap into and establish their brand presence.

Contrary to popular belief, golf courses are not exclusive to the elite. PPAI Media highlights that the majority of golf courses are accessible to the public, allowing anyone to enjoy the game. This inclusivity opens doors for a diverse range of promotional opportunities, ensuring that businesses can reach a wide range of potential customers.

Golfers have long been known for their dedication to the sport, and this commitment extends to their willingness to invest in their passion. According to PPAI Media, both Gen X and Millennial golfers are willing to spend significant amounts to join private clubs: about $6,800 and $6,100, respectively.

Golf has a reach of approximately 106 million people

With an impressive reach of approximately 106 million people, golf has a massive following in the United States, as reported by the National Golf Foundation. This vast audience presents a unique opportunity for businesses to create branded golf accessories and promote their brand through the distribution of promotional products at golf events, tournaments, and courses. By capturing the attention of golf enthusiasts, companies can enhance their visibility and establish long-lasting connections with potential customers.

Golf's appeal spans generations

Golf's appeal spans generations, making it an ideal market for promotional products to target a diverse customer base. According to the National Golf Foundation, one in three Americans over the age of six were involved in the sport in 2021. Although the majority of golfers are male, PPAI Media further reveals that the women's golf market is currently at an all-time high, with nearly 6.2 million women participating in the sport in 2021, generating a market worth approximately $1.53 billion. Additionally, 55% of baby boomers, 12% of millennials, 7% of Gen X, and 4% of Gen Z played golf in the same year.

With its widespread popularity, accessibility, and dedicated following, the golf industry offers a significant opportunity for businesses looking to promote their products and services. From customized golf balls and apparel to branded accessories and tournament giveaways, the world of promotional products can help establish a strong brand presence within this lucrative market. By recognizing the value of golf as a promotional platform, businesses can leverage the statistics mentioned above to strategically connect with golf enthusiasts, expand their customer base, and drive long-term success in this evergreen industry.

Check out some of our favorite golf accessories below! Reach out when you are ready to get started.