Case Study: Total Wine Holiday Gift Pack

Total Wine wanted to spread holiday cheer to their employees in a way that felt as thoughtful and curated as the brand itself. More than just a seasonal giveaway, the goal was to create a gift experience that would resonate emotionally—one that felt cozy, premium, and personal. To bring that vision to life, they partnered with Zagwear to craft a custom holiday gift pack that would leave a lasting impression.

Challenge

Total Wine wanted to create a memorable, custom holiday gift experience using a thoughtful selection of items that would feel personal and premium. The challenge was to develop a holiday gift that stood out from typical corporate gifting while still aligning with Total Wine’s brand values of quality and care. The items needed to feel elevated and intentional—not generic—while appealing to a wide range of recipients.

Solution

Zagwear curated a warm and inviting holiday gift pack that delivered on both form and function. Packaged in a fully branded Total Wine box, the set included a soft woven blanket, a gourmet hot cocoa bomb, a sleek stainless steel mug, and a scented candle. Each item was carefully selected to create a cozy, feel-good experience that encouraged relaxation and indulgence—perfect for a winter evening at home.

Conclusion

The final gift pack struck the perfect balance of branding and thoughtfulness, helping Total Wine create deeper emotional connections with recipients during the holidays. With every detail curated for comfort and impact, the experience reinforced Total Wine’s commitment to quality and personalization. It wasn’t just a gift—it was a warm gesture that left a meaningful impression.