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When OLIPOP set out to launch their summer flavors, they wanted more than just shelf space—they wanted to spark joy, create buzz, and connect with their community in a memorable way. Teaming up with Amazon, they envisioned a one-of-a-kind drop that felt exclusive, nostalgic, and wildly shareable—all at an unbelievable $0.05 price point. To bring this vision to life, they turned to Zagwear to craft a PR experience that was as flavorful and fun as the drinks themselves. The result? A campaign that turned loyal fans into brand ambassadors and transformed a summer product drop into a cultural moment.
Challenge
OLIPOP wanted to create buzz for their fan-favorite summer flavors and reward their most loyal fans. The brand partnered with Amazon for a viral product drop that needed to feel exclusive, elevated, and totally on-brand—with a price point that shocked and delighted: just $0.05.
The goal? Deliver a PR-worthy unboxing experience that would make waves across social and drive serious engagement.
Solution
Zagwear partnered with OLIPOP and Amazon to concept, source, and produce 5,000 summer-ready PR boxes, each packed with flavor, personality, and purpose. Every detail was curated to spark joy, tell the OLIPOP story, and encourage organic sharing.
What we produced:
- Custom Puffer Tote
Soft, insulated, and perfect for poolside hangs. Fully branded and functional. - Mini Bluetooth Mixtape Speaker
A nod to nostalgic summer jams—custom-shaped like a cassette and built for beach playlists. - OLIPOPsicle Mold
Custom silicone molds to turn their soda into icy treats. Branded and Instagram-ready.
Results
The campaign was a smash hit on social, with fans flooding the comments and DMs for early access. The $0.05 price tag created massive shareability and the thoughtful mix of items sparked thousands of user-generated posts.
🔥 Thousands of early sign-ups and notifications via Amazon💬 Hundreds of fan comments, reactions, and shares within hours
📦 5,000 curated boxes shipped nationwide
📈 Increased product trial, social impressions, and brand love
📲 Loyal fans naturally became the face of the campaign, sharing unboxing moments across social
💡 Embraced an “authenticity first” approach—gifting real fans over paid influencers
🎯 Proved OLIPOP is more than just a beverage—it's a cultural icon tied to nostalgia, joy, and community
Conclusion
OLIPOP’s summer drop wasn’t just a campaign—it was a celebration of community, creativity, and connection. By focusing on authentic engagement and delighting real fans with thoughtful, on-brand merchandise, OLIPOP, Amazon, and Zagwear delivered an experience that resonated far beyond the bag. From nostalgic mixtape speakers to playful OLIPOPsicle molds, every detail fueled organic sharing and deepened emotional ties to the brand. The results proved that when strategy meets storytelling, even a $0.05 promotion can create priceless impact.
