When it comes to game day spirit, no city does it quite like Philadelphia, and no cheese does it quite like Philadelphia Cream Cheese. To celebrate that passion, we teamed up with the iconic brand to create something fans could proudly wear: the Phillyhead Foam Fan Hat.
Philadelphia Cream Cheese wanted to show up in a bold, funny, and totally Philly way during football’s “Battle of the Cheeses” on November 10, 2025, a friendly rivalry game that pitted fanbases (and cheese lovers) against each other. The goal? Celebrate the pride and passion of Philadelphia sports while reinforcing the brand’s place as the “top cheese.”
How do you turn a kitchen staple into a tailgate-worthy statement piece? The challenge was creating something that would make fans laugh, cheer, and snap photos, all while staying true to the fun, lighthearted personality of the Philadelphia brand.
We wanted to create a piece of merch that embodied Philly’s bold personality and unmatched team spirit. The concept had to be instantly recognizable, camera-ready, and comfortable enough for all-day wear, from parking lot parties to postgame celebrations.
The Phillyhead Foam Fan Hat is a soft, lightweight foam design shaped like the top of a cream cheese tub. Equal parts cozy and comical, it was made for diehard fans who aren’t afraid to wear their love for Philly on their sleeve…or their head. It's available for purchase on Amazon.
The Phillyhead quickly became a must-have collectible for Philadelphia sports fans and cream cheese loyalists alike. From tailgates to watch parties, the hat fueled friendly competition and made Philadelphia Cream Cheese the undisputed MVP of fan merch.
The Phillyhead Foam Fan Hat turned a simple idea into an unforgettable moment of fandom. By blending humor, hometown pride, and brand personality, Philadelphia Cream Cheese connected with fans in a whole new way. The result? A playful collectible that celebrates the city’s spirit, fuels rivalries, and proves that when it comes to game day and great ideas, Philly really is the top cheese.
Image source: Amazon