--- title: "Case Study: The Philadelphia Phillyhead Foam Fan Hat" description: We partnered with Philadelphia Cream Cheese to create the playful Phillyhead Foam Fan Hat, celebrating Philly sports pride with a fun collectible for fans. image: https://zagwear.com/hubfs/Phillyhead%20banner.png --- [Skip to content](https://zagwear.com/blog/case-study-the-philadelphia-phillyhead-foam-fan-hat#main-content) - [ Join Our Team ](https://www.zagwear.com/join-our-team) - [ Contact ](https://www.zagwear.com/contact) [ Close ](https://zagwear.com/blog/case-study-the-philadelphia-phillyhead-foam-fan-hat#) - [ ABOUT ](https://www.zagwear.com/about) - WHAT WE DO - [ BRANDED MERCHANDISE ](https://www.zagwear.com/branded-merchandise) - [ CUSTOM KITTING ](https://www.zagwear.com/custom-kitting) - [ POINT OF SALE ](https://www.zagwear.com/point-of-sale) - [ AWARDS & RECOGNITION ](https://www.zagwear.com/awards-recognition) - [ PRINT SOLUTIONS ](https://www.zagwear.com/print-solutions) - [ POP UP & RETAIL ](https://www.zagwear.com/pop-ups-retail) - HOW WE DO IT - [ CREATIVE SERVICES ](https://www.zagwear.com/creative-services) - [ GLOBAL SOLUTIONS ](https://www.zagwear.com/global-solutions) - [ GLOBAL PARTNERSHIPS ](https://www.zagwear.com/global-partnerships) - [ COMPANY STORES ](https://zagwear.com/technology#stores) - [ TECHNOLOGY ](https://www.zagwear.com/technology) - [ SUSTAINABILITY ](https://www.zagwear.com/sustainability) - WORK - [ Gallery ](https://www.zagwear.com/our-work) - [ Case Studies ](https://zagwear.com/blog/tag/case-studies) - [ INSIGHTS ](https://zagwear.com/blog) - [ BLOG ](https://zagwear.com/blog) - [ Webinars ](https://lp.zagwear.com/unboxed-by-zagwear-webinars) - [ COLLECTIONS ](https://lp.zagwear.com/collections) - [ Press ](https://www.zagwear.com/press) - [ RESOURCES ](https://lp.zagwear.com/resources) - [ ZAGX ](https://www.zag-x.com/) [![logo](https://zagwear.com/hs-fs/hubfs/ZagwearLogo-Primary-color-1.png?width=1452&height=369&name=ZagwearLogo-Primary-color-1.png "logo")](https://www.zagwear.com)[![Zagwear logo](https://zagwear.com/hs-fs/hubfs/ZagwearLogo-Primary-color%20(9).png?width=2178&height=553&name=ZagwearLogo-Primary-color%20(9).png)](https://www.zagwear.com) - [ ABOUT ](https://www.zagwear.com/about) - WHAT WE DO - [ BRANDED MERCHANDISE ](https://www.zagwear.com/branded-merchandise) - [ CUSTOM KITTING ](https://www.zagwear.com/custom-kitting) - [ POINT OF SALE ](https://www.zagwear.com/point-of-sale) - [ AWARDS & RECOGNITION ](https://www.zagwear.com/awards-recognition) - [ PRINT SOLUTIONS ](https://www.zagwear.com/print-solutions) - [ POP UP & RETAIL ](https://www.zagwear.com/pop-ups-retail) - HOW WE DO IT - [ CREATIVE SERVICES ](https://www.zagwear.com/creative-services) - [ GLOBAL SOLUTIONS ](https://www.zagwear.com/global-solutions) - [ GLOBAL PARTNERSHIPS ](https://www.zagwear.com/global-partnerships) - [ COMPANY STORES ](https://zagwear.com/technology#stores) - [ TECHNOLOGY ](https://www.zagwear.com/technology) - [ SUSTAINABILITY ](https://www.zagwear.com/sustainability) - WORK - [ Gallery ](https://www.zagwear.com/our-work) - [ Case Studies ](https://zagwear.com/blog/tag/case-studies) - [ INSIGHTS ](https://zagwear.com/blog) - [ BLOG ](https://zagwear.com/blog) - [ Webinars ](https://lp.zagwear.com/unboxed-by-zagwear-webinars) - [ COLLECTIONS ](https://lp.zagwear.com/collections) - [ Press ](https://www.zagwear.com/press) - [ RESOURCES ](https://lp.zagwear.com/resources) - [ ZAGX ](https://www.zag-x.com/) ![Phillyhead Foam Fan Hat](https://zagwear.com/hs-fs/hubfs/Phillyhead%20banner.png?width=300&name=Phillyhead%20banner.png) [Alexis Johnson](https://zagwear.com/blog/author/alexis-johnson)(November 12, 2025)1 min read # Case Study: The Philadelphia Phillyhead Foam Fan Hat [Previous ](https://zagwear.com/blog/case-study-pillsbury-limited-edition-crescent-mummy-dog-costume) [Next ](https://zagwear.com/blog/case-study-jell-o-no-thanks-thanksgiving-molds) When it comes to game day spirit, no city does it quite like Philadelphia, and no cheese does it quite like Philadelphia Cream Cheese. To celebrate that passion, we teamed up with the iconic brand to create something fans could proudly wear: the Phillyhead Foam Fan Hat. #### **Background** Philadelphia Cream Cheese wanted to show up in a bold, funny, and totally Philly way during [football’s “Battle of the Cheeses” on November 10, 2025](https://brand-innovators.com/philadelphia-takes-on-green-bay-with-cream-cheese-inspired-hat/), a friendly rivalry game that pitted fanbases (and cheese lovers) against each other. The goal? Celebrate the pride and passion of Philadelphia sports while reinforcing the brand’s place as the “top cheese.” #### **Challenge** How do you turn a kitchen staple into a tailgate-worthy statement piece? The challenge was creating something that would make fans laugh, cheer, and snap photos, all while staying true to the fun, lighthearted personality of the Philadelphia brand. #### **Strategy** We wanted to create a piece of merch that embodied Philly’s bold personality and unmatched team spirit. The concept had to be instantly recognizable, camera-ready, and comfortable enough for all-day wear, from parking lot parties to postgame celebrations. #### **Execution** The Phillyhead Foam Fan Hat is a soft, lightweight foam design shaped like the top of a cream cheese tub. Equal parts cozy and comical, it was made for diehard fans who aren’t afraid to wear their love for Philly on their sleeve…or their head. It's available for purchase on [Amazon](https://www.amazon.com/dp/B0FXCDHYPL). ![71sSpVcSjiL._SX679_](https://zagwear.com/hs-fs/hubfs/71sSpVcSjiL._SX679_.jpg?width=462&height=462&name=71sSpVcSjiL._SX679_.jpg) #### **Results** The Phillyhead quickly became a must-have collectible for Philadelphia sports fans and cream cheese loyalists alike. From tailgates to watch parties, the hat fueled friendly competition and made Philadelphia Cream Cheese the undisputed MVP of fan merch. #### **Conclusion** The Phillyhead Foam Fan Hat turned a simple idea into an unforgettable moment of fandom. By blending humor, hometown pride, and brand personality, Philadelphia Cream Cheese connected with fans in a whole new way. The result? A playful collectible that celebrates the city’s spirit, fuels rivalries, and proves that when it comes to game day and great ideas, Philly really is the top cheese.   Image source: Amazon ![avatar](https://zagwear.com/hs-fs/hubfs/Alexis%20Johnson%20Headshot.jpg?width=290&name=Alexis%20Johnson%20Headshot.jpg) #### [Alexis Johnson](https://zagwear.com/blog/author/alexis-johnson) ## RELATED ARTICLES [![ZagwearLogo-Primary-PMS428-1](https://20155768.fs1.hubspotusercontent-na1.net/hub/20155768/hubfs/New%20Brand%20Logos/ZagwearLogo-Primary-PMS428-1.png?width=250&name=ZagwearLogo-Primary-PMS428-1.png)](https://www.zagwear.com) - [ About ](https://www.zagwear.com/about) - [ Solutions ](https://www.zagwear.com/solutions) - [ Technology ](https://www.zagwear.com/technology) - [ Sustainability ](https://www.zagwear.com/sustainability) - [ Our Work ](https://www.zagwear.com/our-work) ###### New Business Inquiries ###### [hello@zagwear.com](mailto:hello@zagwear.com) ###### Career Opportunities ###### [careers@zagwear.com](mailto:careers@zagwear.com) ###### Newsletter Signup   ![PPAI-GreatestCos_2023](https://20155768.fs1.hubspotusercontent-na1.net/hub/20155768/hubfs/PPAI-GreatestCos_2023.png?width=300&name=PPAI-GreatestCos_2023.png) - © 2024 ZAGWEAR.COM. ALL RIGHTS RESERVED. - [ Conflict Material ](https://www.zagwear.com/conflict-material) - [ Privacy Policy ](https://www.zagwear.com/privacy-policy) - [ Global Supplier Code of Conduct ](https://www.zagwear.com/global-supplier-code-of-conduct) - [ UK Modern Slavery ](https://www.zagwear.com/uk-modern-slavery) - [ Cookie Policy ](https://www.zagwear.com/cookie-policy-zagwear) - [ Terms & Conditions ](https://www.zagwear.com/terms-conditions) - [ Privacy Policy ](https://www.zagwear.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "USA", "addressLocality" : "White Plains", "addressRegion" : "NY", "postalCode" : "10607", "streetAddress" : "10 County Center Road" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://20155768.fs1.hubspotusercontent-na1.net/hubfs/20155768/ZagwearLogo-Primary-color-1.png" }, "name" : "Zagwear", "url" : "https://zagwear.com/blog/case-study-the-philadelphia-phillyhead-foam-fan-hat" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "We partnered with Philadelphia Cream Cheese to create the playful Phillyhead Foam Fan Hat, celebrating Philly sports pride with a fun collectible for fans.", "author" : { "@type" : "Person", "name" : "Alexis Johnson" }, "dateModified" : "November 12, 2025 11 PM", "datePublished" : "November 12, 2025 11 PM", "headline" : "Case Study: The Philadelphia Phillyhead Foam Fan Hat", "image" : "https://20155768.fs1.hubspotusercontent-na1.net/hubfs/20155768/Phillyhead%20banner.png", "inLanguage" : "en", "keywords" : "[Case Studies]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Case Study: The Philadelphia Phillyhead Foam Fan Hat", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://20155768.fs1.hubspotusercontent-na1.net/hubfs/20155768/ZagwearLogo-Primary-color-1.png" }, "name" : "Zagwear" }, "text" : "When it comes to game day spirit, no city does it quite like Philadelphia, and no cheese does it quite like Philadelphia Cream Cheese. To celebrate that passion, we teamed up with the iconic brand to create something fans could proudly wear: the Phillyhead Foam Fan Hat. Background Philadelphia Cream Cheese wanted to show up in a bold, funny, and totally Philly way during football’s “Battle of the Cheeses” on November 10, 2025, a friendly rivalry game that pitted fanbases (and cheese lovers) against each other. The goal? Celebrate the pride and passion of Philadelphia sports while reinforcing the brand’s place as the “top cheese.” Challenge How do you turn a kitchen staple into a tailgate-worthy statement piece? The challenge was creating something that would make fans laugh, cheer, and snap photos, all while staying true to the fun, lighthearted personality of the Philadelphia brand. Strategy We wanted to create a piece of merch that embodied Philly’s bold personality and unmatched team spirit. The concept had to be instantly recognizable, camera-ready, and comfortable enough for all-day wear, from parking lot parties to postgame celebrations. Execution The Phillyhead Foam Fan Hat is a soft, lightweight foam design shaped like the top of a cream cheese tub. Equal parts cozy and comical, it was made for diehard fans who aren’t afraid to wear their love for Philly on their sleeve…or their head. It's available for purchase on Amazon. Results The Phillyhead quickly became a must-have collectible for Philadelphia sports fans and cream cheese loyalists alike. From tailgates to watch parties, the hat fueled friendly competition and made Philadelphia Cream Cheese the undisputed MVP of fan merch. Conclusion The Phillyhead Foam Fan Hat turned a simple idea into an unforgettable moment of fandom. By blending humor, hometown pride, and brand personality, Philadelphia Cream Cheese connected with fans in a whole new way. The result? A playful collectible that celebrates the city’s spirit, fuels rivalries, and proves that when it comes to game day and great ideas, Philly really is the top cheese. Image source: Amazon", "url" : "https://zagwear.com/blog/case-study-the-philadelphia-phillyhead-foam-fan-hat", "wordCount" : "481" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alexis Johnson", "url" : "https://zagwear.com/blog/author/alexis-johnson" }, "dateModified" : "2025-11-12T23:41:52.732Z", "datePublished" : "2025-11-12T23:41:52.000Z", "headline" : "Case Study: The Philadelphia Phillyhead Foam Fan Hat", "image" : [ "https://zagwear.com/hubfs/Phillyhead%20banner.png" ], "mainEntityOfPage" : { "@id" : "https://zagwear.com/blog/case-study-the-philadelphia-phillyhead-foam-fan-hat", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://zagwear.com/hubfs/ZagwearLogo-Primary-color-1.png" }, "name" : "Zagwear" } } ```