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In a festive blend of tradition and innovation, General Mills, renowned for its diverse and beloved food brands, collaborated with us for an exciting venture: the Cin-Gerbread Toast Crunch House Kit. This project aimed to promote their Limited Edition Gingerbread Toast Crunch cereal, thus bringing a twist to the holiday season, blending the iconic flavor of Cinnamon Toast Crunch with the classic gingerbread house activity.
Background
General Mills has consistently captivated consumers with products that combine flavor with fun. Building on this legacy, the company sought to infuse the holiday season with a unique, interactive, and exclusive experience.
Challenge
The primary challenge was to create enthusiasm for the new Gingerbread Toast Crunch cereal. The objective was to craft an experience that was not only delicious but also engaging and memorable, appealing to both families and individuals who cherish holiday crafting.
Strategy
The strategy revolved around the introduction of the Cin-Gerbread Toast Crunch House Kit to create an exclusive, limited edition experience to promote their new Gingerbread Toast Crunch cereal. The kit integrated the beloved cereal into a holiday tradition. This kit included:
- An ugly sweater
- Gingerbread house kit
- Betty Crocker CTC icing
- Cinnadust
- Gingerbread Toast Crunch
The aim was to transform the traditional gingerbread house into an interactive, flavorful experience, marrying the joy of cereal with the fun of holiday crafts.
Execution
We created the iconic ugly sweater for the kit! We made sure it exuded the Cinnamon Toast Crunch brand while merging it with the perfect amount of festivity and hideousness.
Results
The launch of the Cin-Gerbread Toast Crunch House Kit successfully captured the essence of both the holiday spirit and the beloved cereal. Social media influencers and families enthusiastically shared their creations, contributing to a significant online buzz.
@austinsprinz This holiday season I had the opportunity to partner with @CinnamonToastCrunch We made our very own winter wonderland and built gingerbread houses using the Cin-Gerbread Toast Crunch House that includes the NEW Gingerbread Toast Crunch cereal with my friends and family! Click the link in my Stories to buy your own Cin-Gerbread Toast Crunc House Kit. #cinnamontoastcrunch #ad
♬ original sound - Austin Sprinz
Source: @austinsprinz on TikTok
Conclusion
General Mills' introduction of the Cin-Gerbread Toast Crunch House Kit represents a successful fusion of a traditional holiday activity with a modern, flavorful twist. This venture not only emphasized the company’s innovative spirit but also strengthened its connection with consumers by offering a unique, engaging holiday experience. For more information, refer to cinnamontoastcrunch.com.
Image source: Snack Food & Wholesale Bakery
