Zagwear partnered with Paramount to create a bold, high-impact activation for Burger King’s relaunch of their new Frozen Cotton Candy Cloud drink. By combining creative design with precise production, the campaign made its debut at one of the biggest pop culture stages of the year: the MTV Video Music Awards (VMAs).
Burger King is known for bold flavors and even bolder marketing moments. For the return of the Frozen Cotton Candy Cloud drink, the brand wanted to stand out with an experience that would connect with trend-savvy, entertainment-driven consumers. The VMAs, a high-profile event where music, fashion, and pop culture collide, provided the perfect platform.
The challenge was twofold:
Zagwear worked hand-in-hand with Paramount and Burger King to design an activation piece that would bring the drink to life. The strategy focused on creating a custom-branded item that:
The solution was a custom-branded cup designed exclusively for the event. Zagwear coordinated every step of the process, from concept to production, ensuring quality and brand accuracy. Through careful planning and collaboration with trusted partners, the cups were delivered seamlessly and on time for the VMAs.
The custom cup became the centerpiece of the activation, amplifying the colorful and whimsical identity of the Frozen Cotton Candy Cloud drink. The activation made a bold, memorable splash with attendees, driving buzz across the event floor. By combining form and function, the branded cup elevated the consumer experience, leaving a lasting impression that tied directly to Burger King’s brand personality.
Through smart design, flawless execution, and close collaboration, Zagwear helped Paramount and Burger King create a standout VMAs activation that perfectly captured the spirit of the Frozen Cotton Candy Cloud relaunch. The project highlights Zagwear’s ability to deliver impactful branded experiences that connect brands with audiences in unforgettable ways.
Image sources: Instagram