--- title: "Case Study: Burger King’s Frozen Cotton Candy Cloud Cup at the VMAs" description: Zagwear partnered with Paramount to support Burger King's relaunch of their Frozen Cotton Candy Cloud drink with a high-profile activation at the VMAs. image: https://zagwear.com/hubfs/Untitled%20design%20(31)-1.png --- [Skip to content](https://zagwear.com/blog/case-study-burger-kings-frozen-cotton-candy-cloud-drink-at-the-vmas#main-content) - [ Join Our Team ](https://www.zagwear.com/join-our-team) - [ Contact ](https://www.zagwear.com/contact) [ Close ](https://zagwear.com/blog/case-study-burger-kings-frozen-cotton-candy-cloud-drink-at-the-vmas#) - [ ABOUT ](https://www.zagwear.com/about) - WHAT WE DO - [ BRANDED MERCHANDISE ](https://www.zagwear.com/branded-merchandise) - [ CUSTOM KITTING ](https://www.zagwear.com/custom-kitting) - [ POINT OF SALE ](https://www.zagwear.com/point-of-sale) - [ AWARDS & RECOGNITION ](https://www.zagwear.com/awards-recognition) - [ PRINT SOLUTIONS ](https://www.zagwear.com/print-solutions) - [ POP UP & RETAIL ](https://www.zagwear.com/pop-ups-retail) - HOW WE DO IT - [ CREATIVE SERVICES ](https://www.zagwear.com/creative-services) - [ GLOBAL SOLUTIONS ](https://www.zagwear.com/global-solutions) - [ GLOBAL PARTNERSHIPS ](https://www.zagwear.com/global-partnerships) - [ COMPANY STORES ](https://zagwear.com/technology#stores) - [ TECHNOLOGY ](https://www.zagwear.com/technology) - [ SUSTAINABILITY ](https://www.zagwear.com/sustainability) - WORK - [ Gallery ](https://www.zagwear.com/our-work) - [ Case Studies ](https://zagwear.com/blog/tag/case-studies) - [ INSIGHTS ](https://zagwear.com/blog) - [ BLOG ](https://zagwear.com/blog) - [ Webinars ](https://lp.zagwear.com/unboxed-by-zagwear-webinars) - [ COLLECTIONS ](https://lp.zagwear.com/collections) - [ Press ](https://www.zagwear.com/press) - [ RESOURCES ](https://lp.zagwear.com/resources) - [ ZAGX ](https://www.zag-x.com/) [![logo](https://zagwear.com/hs-fs/hubfs/ZagwearLogo-Primary-color-1.png?width=1452&height=369&name=ZagwearLogo-Primary-color-1.png "logo")](https://www.zagwear.com)[![Zagwear logo](https://zagwear.com/hs-fs/hubfs/ZagwearLogo-Primary-color%20(9).png?width=2178&height=553&name=ZagwearLogo-Primary-color%20(9).png)](https://www.zagwear.com) - [ ABOUT ](https://www.zagwear.com/about) - WHAT WE DO - [ BRANDED MERCHANDISE ](https://www.zagwear.com/branded-merchandise) - [ CUSTOM KITTING ](https://www.zagwear.com/custom-kitting) - [ POINT OF SALE ](https://www.zagwear.com/point-of-sale) - [ AWARDS & RECOGNITION ](https://www.zagwear.com/awards-recognition) - [ PRINT SOLUTIONS ](https://www.zagwear.com/print-solutions) - [ POP UP & RETAIL ](https://www.zagwear.com/pop-ups-retail) - HOW WE DO IT - [ CREATIVE SERVICES ](https://www.zagwear.com/creative-services) - [ GLOBAL SOLUTIONS ](https://www.zagwear.com/global-solutions) - [ GLOBAL PARTNERSHIPS ](https://www.zagwear.com/global-partnerships) - [ COMPANY STORES ](https://zagwear.com/technology#stores) - [ TECHNOLOGY ](https://www.zagwear.com/technology) - [ SUSTAINABILITY ](https://www.zagwear.com/sustainability) - WORK - [ Gallery ](https://www.zagwear.com/our-work) - [ Case Studies ](https://zagwear.com/blog/tag/case-studies) - [ INSIGHTS ](https://zagwear.com/blog) - [ BLOG ](https://zagwear.com/blog) - [ Webinars ](https://lp.zagwear.com/unboxed-by-zagwear-webinars) - [ COLLECTIONS ](https://lp.zagwear.com/collections) - [ Press ](https://www.zagwear.com/press) - [ RESOURCES ](https://lp.zagwear.com/resources) - [ ZAGX ](https://www.zag-x.com/) ![](https://zagwear.com/hs-fs/hubfs/Untitled%20design%20(31)-1.png?width=300&name=Untitled%20design%20(31)-1.png) [Alexis Johnson](https://zagwear.com/blog/author/alexis-johnson)(September 30, 2025)1 min read # Case Study: Burger King’s Frozen Cotton Candy Cloud Cup at the VMAs [Previous ](https://zagwear.com/blog/zagwear-names-john-flath-vice-president-of-sales-and-marketing) [Next ](https://zagwear.com/blog/top-trending-holiday-gifts-by-category-for-2025) Zagwear partnered with Paramount to create a bold, high-impact activation for Burger King’s relaunch of their new Frozen Cotton Candy Cloud drink. By combining creative design with precise production, the campaign made its debut at one of the biggest pop culture stages of the year: the MTV Video Music Awards (VMAs). #### Background Burger King is known for bold flavors and even bolder marketing moments. For the return of the Frozen Cotton Candy Cloud drink, the brand wanted to stand out with an experience that would connect with trend-savvy, entertainment-driven consumers. The VMAs, a high-profile event where music, fashion, and pop culture collide, provided the perfect platform.   #### Challenge The challenge was twofold: - Make a strong visual impact that captured the playful, colorful essence of the relaunch. - Ensure flawless execution at a fast-paced, high-stakes event where every detail mattered, from design consistency to production quality. #### Strategy Zagwear worked hand-in-hand with Paramount and Burger King to design an activation piece that would bring the drink to life. The strategy focused on creating a custom-branded item that: - Reinforced the product’s unique flavor and visual identity. - Delivered an Instagram-worthy experience for event attendees. - Aligned with Burger King’s playful, fun-first branding. #### Execution The solution was a custom-branded cup designed exclusively for the event. Zagwear coordinated every step of the process, from concept to production, ensuring quality and brand accuracy. Through careful planning and collaboration with trusted partners, the cups were delivered seamlessly and on time for the VMAs. #### Results The custom cup became the centerpiece of the activation, amplifying the colorful and whimsical identity of the Frozen Cotton Candy Cloud drink. The activation made a bold, memorable splash with attendees, driving buzz across the event floor. By combining form and function, the branded cup elevated the consumer experience, leaving a lasting impression that tied directly to Burger King’s brand personality. > [  > >   > >   > > > > > >   > >   > > View this post on Instagram > > > >   > >   > >   > >   > > > >   > >   > > > >   > >   > >   > > > > > >   > >   > > > > ](https://www.instagram.com/reel/DOd4dkOgAcS/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by Cody Kirk (@codychows)](https://www.instagram.com/reel/DOd4dkOgAcS/?utm_source=ig_embed&utm_campaign=loading)   #### Conclusion Through smart design, flawless execution, and close collaboration, Zagwear helped Paramount and Burger King create a standout VMAs activation that perfectly captured the spirit of the Frozen Cotton Candy Cloud relaunch. The project highlights Zagwear’s ability to deliver impactful branded experiences that connect brands with audiences in unforgettable ways.   Image sources: Instagram ![avatar](https://zagwear.com/hs-fs/hubfs/Alexis%20Johnson%20Headshot.jpg?width=290&name=Alexis%20Johnson%20Headshot.jpg) #### [Alexis Johnson](https://zagwear.com/blog/author/alexis-johnson) ## RELATED ARTICLES [![ZagwearLogo-Primary-PMS428-1](https://20155768.fs1.hubspotusercontent-na1.net/hub/20155768/hubfs/New%20Brand%20Logos/ZagwearLogo-Primary-PMS428-1.png?width=250&name=ZagwearLogo-Primary-PMS428-1.png)](https://www.zagwear.com) - [ About ](https://www.zagwear.com/about) - [ Solutions ](https://www.zagwear.com/solutions) - [ Technology ](https://www.zagwear.com/technology) - [ Sustainability ](https://www.zagwear.com/sustainability) - [ Our Work ](https://www.zagwear.com/our-work) ###### New Business Inquiries ###### [hello@zagwear.com](mailto:hello@zagwear.com) ###### Career Opportunities ###### [careers@zagwear.com](mailto:careers@zagwear.com) ###### Newsletter Signup   ![PPAI-GreatestCos_2023](https://20155768.fs1.hubspotusercontent-na1.net/hub/20155768/hubfs/PPAI-GreatestCos_2023.png?width=300&name=PPAI-GreatestCos_2023.png) - © 2024 ZAGWEAR.COM. ALL RIGHTS RESERVED. - [ Conflict Material ](https://www.zagwear.com/conflict-material) - [ Privacy Policy ](https://www.zagwear.com/privacy-policy) - [ Global Supplier Code of Conduct ](https://www.zagwear.com/global-supplier-code-of-conduct) - [ UK Modern Slavery ](https://www.zagwear.com/uk-modern-slavery) - [ Cookie Policy ](https://www.zagwear.com/cookie-policy-zagwear) - [ Terms & Conditions ](https://www.zagwear.com/terms-conditions) - [ Privacy Policy ](https://www.zagwear.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "USA", "addressLocality" : "White Plains", "addressRegion" : "NY", "postalCode" : "10607", "streetAddress" : "10 County Center Road" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://20155768.fs1.hubspotusercontent-na1.net/hubfs/20155768/ZagwearLogo-Primary-color-1.png" }, "name" : "Zagwear", "url" : "https://zagwear.com/blog/case-study-burger-kings-frozen-cotton-candy-cloud-drink-at-the-vmas" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Zagwear partnered with Paramount to support Burger King's relaunch of their Frozen Cotton Candy Cloud drink with a high-profile activation at the VMAs.", "author" : { "@type" : "Person", "name" : "Alexis Johnson" }, "dateModified" : "September 30, 2025 4 PM", "datePublished" : "September 30, 2025 4 PM", "headline" : "Case Study: Burger King’s Frozen Cotton Candy Cloud Cup at the VMAs", "image" : "https://20155768.fs1.hubspotusercontent-na1.net/hubfs/20155768/Untitled%20design%20%2831%29-1.png", "inLanguage" : "en", "keywords" : "[Case Studies]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Case Study: Burger King’s Frozen Cotton Candy Cloud Cup at the VMAs", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://20155768.fs1.hubspotusercontent-na1.net/hubfs/20155768/ZagwearLogo-Primary-color-1.png" }, "name" : "Zagwear" }, "text" : "Zagwear partnered with Paramount to create a bold, high-impact activation for Burger King’s relaunch of their new Frozen Cotton Candy Cloud drink. By combining creative design with precise production, the campaign made its debut at one of the biggest pop culture stages of the year: the MTV Video Music Awards (VMAs). Background Burger King is known for bold flavors and even bolder marketing moments. For the return of the Frozen Cotton Candy Cloud drink, the brand wanted to stand out with an experience that would connect with trend-savvy, entertainment-driven consumers. The VMAs, a high-profile event where music, fashion, and pop culture collide, provided the perfect platform. Challenge The challenge was twofold: Make a strong visual impact that captured the playful, colorful essence of the relaunch. Ensure flawless execution at a fast-paced, high-stakes event where every detail mattered, from design consistency to production quality. Strategy Zagwear worked hand-in-hand with Paramount and Burger King to design an activation piece that would bring the drink to life. The strategy focused on creating a custom-branded item that: Reinforced the product’s unique flavor and visual identity. Delivered an Instagram-worthy experience for event attendees. Aligned with Burger King’s playful, fun-first branding. Execution The solution was a custom-branded cup designed exclusively for the event. Zagwear coordinated every step of the process, from concept to production, ensuring quality and brand accuracy. Through careful planning and collaboration with trusted partners, the cups were delivered seamlessly and on time for the VMAs. Results The custom cup became the centerpiece of the activation, amplifying the colorful and whimsical identity of the Frozen Cotton Candy Cloud drink. The activation made a bold, memorable splash with attendees, driving buzz across the event floor. By combining form and function, the branded cup elevated the consumer experience, leaving a lasting impression that tied directly to Burger King’s brand personality. View this post on Instagram A post shared by Cody Kirk (@codychows) Conclusion Through smart design, flawless execution, and close collaboration, Zagwear helped Paramount and Burger King create a standout VMAs activation that perfectly captured the spirit of the Frozen Cotton Candy Cloud relaunch. The project highlights Zagwear’s ability to deliver impactful branded experiences that connect brands with audiences in unforgettable ways. Image sources: Instagram", "url" : "https://zagwear.com/blog/case-study-burger-kings-frozen-cotton-candy-cloud-drink-at-the-vmas", "wordCount" : "1887" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alexis Johnson", "url" : "https://zagwear.com/blog/author/alexis-johnson" }, "dateModified" : "2025-09-30T16:39:14.219Z", "datePublished" : "2025-09-30T16:38:40.000Z", "headline" : "Case Study: Burger King’s Frozen Cotton Candy Cloud Cup at the VMAs", "image" : [ "https://zagwear.com/hubfs/Untitled%20design%20(31)-1.png" ], "mainEntityOfPage" : { "@id" : "https://zagwear.com/blog/case-study-burger-kings-frozen-cotton-candy-cloud-drink-at-the-vmas", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://zagwear.com/hubfs/ZagwearLogo-Primary-color-1.png" }, "name" : "Zagwear" } } ```