Tiger Woods Launches His Athleisure Line: Sun Day Red

Golf legend Tiger Woods, in partnership with TaylorMade, has unveiled his latest venture—a lifestyle brand named Sun Day Red, as reported by PPAI Media. This new brand promises to blend Tiger’s iconic style with innovative performance wear.

The Essence of Sun Day Red

The collection starts with six unique apparel pieces, each embodying the spirit of both leisure and sport. Among the standout items are a luxurious cashmere hoodie and a long-sleeve T-shirt boldly featuring the "Sun Day Red" logo across the chest. A particularly eye-catching piece is a polo with a camo-like pattern made of jagged peaks, adding a touch of ruggedness to the line.

The brand’s name itself—Sun Day Red—captures three elements dear to Woods: sunny weather, a relaxing day on the golf greens, and his trademark color of power, red. Additionally, the logo design cleverly includes a tiger drawn with 15 stripes, each representing one of Tiger’s major championship victories, a subtle yet powerful nod to his extraordinary career.

More Than Just Apparel

Sun Day Red is not just about clothing. Footwear is also included—a striking red-and-black sneaker that symbolizes the fusion of performance and style. This shoe, like the apparel, is designed to make a statement both on and off the golf course.

The brand’s philosophy extends beyond aesthetics, aiming to serve in style and performance. This is articulated in the brand’s promise of offering unique patterns, high-quality fabrication, and meticulous detailing. The collection includes luxury logo tees, fleece, and hats, designed for those who appreciate a blend of everyday style and functionality.

Tiger’s Continued Legacy

The launch of Sun Day Red marks a new chapter in Tiger Woods’ illustrious career. His partnership with Nike may have ended, but his vision for golf apparel is just beginning.