Sustainability is a growing concern for businesses and consumers alike. As a result, many companies are exploring ways to reduce their environmental impact, including in the realm of promotional products. Promotional products, such as branded pens, keychains, and tote bags, are commonly used as a way to promote businesses and increase brand awareness. However, many of these products are made from unsustainable materials and end up in landfills after a short period of use. We will explore the concept of sustainable promotional products and provide the sustainable brands we love to support.
Sustainable promotional products are items that are designed and produced with the environment in mind. They are made from eco-friendly materials and are designed to minimize their impact on the planet. These products can be made from a variety of materials, including recycled materials, biodegradable materials, and sustainable materials such as bamboo, organic cotton, and cork. However, the product itself does not need to be made from eco-friendly materials in order to be considered sustainable. A product that is produced by a company that supports sustainability with every purchase is also considered sustainable. For example, CORKCICLE® helps bring clean water to people in need through charity with every purchase.
The benefits of using sustainable promotional products are numerous. First off, they help to reduce the amount of waste that ends up in landfills. By using products made from recycled or biodegradable materials, businesses can reduce their carbon footprint and promote a circular economy. Secondly, sustainable promotional products can help businesses to improve their brand image and demonstrate their commitment to sustainability. Consumers are increasingly concerned about the environmental impact of the products they use, and businesses that prioritize sustainability are more likely to appeal to eco-conscious consumers.
There are many different types of sustainable promotional products available on the market. Here are a few examples:
Reusable water bottles are a great sustainable promotional product as they help to reduce the amount of plastic waste that ends up in landfills. They are also practical and can be used on a daily basis, ensuring that your brand is visible to consumers on a regular basis.
Pens are a popular promotional item, but they are often made from non-recyclable materials. Recycled pens, on the other hand, are made from recycled plastic or other materials and can be recycled again after use. This makes them a more sustainable option.
Tote bags are a popular promotional item that can be used to carry groceries, books, and other items. They are also a great alternative to single-use plastic bags, which are a major source of waste. Tote bags can be made from a variety of materials, including organic cotton, recycled polyester, and bamboo.
Notebooks are a useful item that can be used in many different settings, including at work, at school, and at home. Sustainable notebooks are made from eco-friendly materials, such as recycled paper or bamboo, and can be recycled again after use.
The apparel industry is one of the largest polluters in the world. By using sustainable materials and production methods for promotional apparel, we can reduce the environmental impact. Apparel, such as t-shirts, hoodies, and hats, is one of the most popular promotional products.
If you are a business looking to incorporate sustainable promotional products into your marketing strategy, here are some tips to keep in mind:
Before choosing a sustainable promotional product, it's important to consider your brand values and how they align with sustainability. For example, if your brand focuses on outdoor activities and adventure, reusable water bottles or bamboo sunglasses could be a great fit. If your brand focuses on health and wellness, yoga mats or organic cotton towels could be a good choice.
Certifications are a great way to verify that a product meets certain environmental and social standards. Look for products that are certified by third-party organizations such as the Forest Stewardship Council (FSC), Global Organic Textile Standard (GOTS), Fairtrade, Cradle to Cradle (C2C), or Certified B Corporation. These certifications provide transparency in the supply chain and ensure that the product meets rigorous sustainability standards.
Sustainability and social responsibility are really important to us here at Zagwear. Our program is founded on a culture of high integrity and a set of principles that ensure we meet our fundamental responsibilities to people and planet. Contact us to learn more about the sustainable brands we offer. You may also want to check out our blog post, Zagwear Supports a Sustainable Marketing Future, to learn more about our Corporate Social Responsibility and Sustainability Program.