The branded merchandise industry is making significant strides in sustainable apparel, driven by environmental consciousness and evolving consumer preferences. PPAI Magazine reported on sustainability efforts in the industry, and there is a growing demand for, particularly from younger consumers, environmentally friendly and ethically produced apparel. Let’s dive in to these insights.
As PPAI Magazine notes, a key challenge in this pursuit is ensuring the traceability of recycled fabrics. Ensuring materials aren't sourced from virgin plastics requires looking for certifications like the Better Cotton Initiative, bluesign, Cradle to Cradle, GOTS, and OEKO-TEX. These standards help brands avoid greenwashing and demonstrate a serious commitment to sustainability.
Secondly, innovation in sustainable textiles is expanding beyond T-shirts to include versatile outerwear and performance wear. This trend not only caters to consumer demand but also promotes eco-friendliness through reduced reliance on heating and air conditioning, thereby lowering the carbon footprint.
Furthermore, sharing the sustainability story is also crucial. Transparency in sustainability efforts engages customers and adds value to the brand narrative.
Adidas, a major player in the industry, has pledged to use 100% recycled polyester by 2024, highlighting the industry's commitment to sustainability. Additionally, several other apparel companies are contributing to sustainability by offering garment recycling services. Just ask us!
This movement towards sustainable apparel in the branded merchandise industry reflects a broader shift towards more responsible business practices, catering to the ethical and environmental values of modern consumers. If you’re interested in sustainable apparel, don’t hesitate to reach out!