For Super Bowl LVIII, Coors Light teamed up with Zagwear to create a line of unique, viral-worthy merchandise that captured the spirit of the "Case of the Mondays" campaign. Designed to provide fans with a fun way to recover from the post-game fatigue, the collection featured creative and functional products, from the Chill Face Roller to sloth-inspired gear.
Coors Light, one of the leading brands in the beverage industry, wanted to elevate its Super Bowl LVIII campaign with branded merchandise that would resonate with fans long after the game. For this year's event, Coors Light embraced a playful take on the post-game recovery phase with its “Case of the Mondays” theme, a nod to the tough workweek that follows the big game. Zagwear, a leader in branded merchandise, was selected to bring this campaign to life with innovative, viral-worthy products that would appeal to both the Coors Light brand's loyal following and pop culture enthusiasts alike.
The goal was to design merchandise that captured the essence of relaxation and recovery while leveraging the Super Bowl's massive cultural impact. Coors Light wanted items that would transcend the typical promotional giveaway and create real conversation—products that fans would genuinely want and could connect with on a deeper level. The challenge was to design items that were not only fun but practical, with the potential to go viral and spark a broader cultural conversation.
Zagwear's strategy focused on crafting unique, memorable, and culturally relevant merchandise that embodied the spirit of the “Case of the Mondays” theme. The team leaned into product innovation and fun, designing items that would be both functional and highly shareable. The result was a collection that combined elements of self-care, humor, and Super Bowl fervor. Among the standout items was the Coors Light Chill Face Roller, a refreshing, self-care tool designed to cool and soothe post-Super Bowl fatigue. To complement this, Zagwear introduced other playful products, such as sloth-inspired merch that symbolized the slow recovery process after the big game.
Zagwear meticulously designed and produced the “Case of the Mondays” collection, ensuring each product was both functional and aligned with Coors Light’s brand identity. One of the highlights of the collection was the Chill Face Roller—a tool where fans could insert an actual 12-ounce can of Coors Light to roll across their faces, providing a cooling, soothing effect. Zagwear also crafted a variety of other memorable, conversation-starting products to complete the collection, including sloth-inspired items, which perfectly captured the laid-back, post-game mood. The campaign was designed not only to capitalize on the Super Bowl's cultural impact but also to create a lasting connection with fans through memorable, functional merchandise.
The Coors Light “Case of the Mondays” collection generated significant buzz, with products like the Chill Face Roller going viral on social media. The campaign successfully turned branded merchandise into a must-have cultural moment, propelling Coors Light to the forefront of the conversation surrounding the Super Bowl. The viral nature of the merchandise amplified brand awareness, with fans eagerly sharing their Coors Light-inspired recovery tools, some even reselling them for a premium. In fact, the merchandise gained such traction that some items were resold on platforms like eBay for five times their original price. This boosted the brand’s visibility, increased social media engagement, and helped Coors Light connect with fans in a more personal, fun way.
Through thoughtful design and innovative product development, Zagwear successfully created a line of merchandise that not only captured the essence of Coors Light’s “Case of the Mondays” campaign but also became a viral cultural phenomenon. The campaign showcased the power of branded merchandise to create memorable, shareable moments that resonate with consumers long after the event itself. Zagwear once again proved its ability to elevate brand experiences through creative, high-impact merchandise that both surprises and delights.