Case Study: Atkinson Moss Rebrand

Our team partnered with Atkinson Moss, a recruitment specialist, to create exciting and practical merchandise reflecting their new brand identity. Our goal was to design items that would not only showcase their vibrant new branding but also serve a functional purpose in their daily operations.

Background

Atkinson Moss underwent a significant rebrand, and we were tasked with creating merchandise that embodied their new identity.

Challenge

The challenge was to design merchandise that effectively showcased Atkinson Moss's vibrant new branding while also being genuinely useful for their day-to-day operations. We needed to ensure that the items would be utilized by both employees and clients.

Strategy

We designed a suite of stationery items, including notebooks and pens, all featuring the new branding with orange as the accent. Additionally, we produced durable tote bags for employees and clients, prominently featuring the new branding and designed to be eye-catching and functional for carrying documents, laptops, or personal items. To add a touch of delight, we included branded sweet treats, packaged with the new branding, serving as a memorable way to celebrate the rebrand during the launch event and client meetings.

Execution

The merchandise was delivered for the brand launch event, where it received positive feedback from both the Atkinson Moss team and their clients. The branded items were not only well-received but also proved highly useful in day-to-day tasks and client interactions. The vibrant new branding, prominently featuring the orange accent, was effectively showcased across all merchandise items, reinforcing the rebrand.

Results

The items were appreciated for their practicality and visual appeal, effectively supporting Atkinson Moss's rebranding efforts. The branded stationery and tote bags became staples in the office, while the sweet treats left a lasting impression during client interactions.

Conclusion

Through thoughtful design and strategic planning, we successfully created merchandise that reflected Atkinson Moss's new brand identity and served a functional purpose. The positive feedback and practical use of the items highlighted the effectiveness of our approach, making the rebrand launch a resounding success.