General Mills, a titan in the food industry, known for its vast array of beloved brands, embarked on a creative journey to partner with us to introduce a new product line that miniaturizes the joy of breakfast: the Minis Breakfast Bundle.
General Mills has a rich portfolio of cereals that have graced breakfast tables for decades. In a bold move to reignite consumer excitement and bring novelty to the breakfast experience, the company launched Minis versions of fan-favorite cereals: Cinnamon Toast Crunch, Trix, and Reese's Puffs.
The challenge was to create a buzz around the new Minis cereal that not only highlighted the product but also engaged consumers in a unique and interactive way. General Mills aimed to transform the breakfast experience into something more than just a meal, making it a playful and creative start to the day.
To celebrate the launch, General Mills partnered with us to create the "Minis Breakfast Bundle," a cleverly designed set of mini kitchen accessories that complemented the Minis cereals. This bundle included:
The strategy was to "minify" the kitchen, encouraging culinary creativity and transforming the entire breakfast experience. The Minis Breakfast Bundle was not just a set of products but an invitation to families to engage in fun and creativity together.
Source: General Mills
The Minis Breakfast Bundle was made available for purchase on cerealsociety.com, creating a sense of exclusivity and urgency due to its limited availability. Additionally, the cereal boxes featured mini kitchens on the back, complete with stickers inspired by the cereals for decoration, enhancing the interactive experience.
The Minis cereals and the accompanying kitchen bundles were launched with a clear message: everything is better when mini. This message resonated with consumers, offering a fresh take on breakfast that was both nostalgic and innovative. Influencer, @my.mini.bakes, shared their experience with the Minis Breakfast Bundle on TikTok.
General Mills' launch of the Minis cereal and the Minis Breakfast Bundle is a testament to the company's commitment to innovation and consumer engagement. By shrinking the kitchen, General Mills expanded the joy of breakfast, creating a memorable experience that goes beyond the meal itself. For more information, read General Mills’ news release.
Source: General Mills and FoodSided