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DELIMEX®, a brand known for authentic Mexican street-style food, partnered with us to create an innovative product to enhance at-home entertainment: the DELIMEX Taquito Platter.
Background
This initiative addresses common challenges faced when serving taquitos and dipping sauces, providing consumers with an easy solution to serving taquitos along with dipping sauces.
Challenge
Traditional serving platters usually cannot keep the taquitos from rolling off, and the desire for multiple dipping sauces results in too many dirty dishes. DELIMEX identified these issues as key obstacles for hosts during gatherings.
Strategy
DELIMEX's strategy was to create a convenient, all-in-one serving solution that is both functional and aesthetically pleasing, thereby enhancing the at-home entertainment experience.
Execution
The DELIMEX Taquito Platter features a custom mold that accommodates two dozen taquitos and six dips on a single tray, ensuring no rolling and easy clean-up. The platter is adorned with artwork by Mexican artist and muralist Alejandra Ballesteros, drawing inspiration from Mexican street-style and culture.
Results
The DELIMEX Taquito Platter has been well-received, particularly for its unique design and practicality. It simplifies the serving of taquitos and dips, making it an ideal choice for holiday parties and gatherings. It is available for purchase on Amazon for $10.99.
@hannahlilywilliams #ad I finally found the perfect platter for my @Delimex taquitos! They’re a freezer staple at my house for any occasion, and my favorite base for an incredibly easy and delicious party spread. I love to serve them with a variety of dips, so there’s something for everyone! Look how cute everything fits together. #partyappetizer #easyappetizer #partyfood #partyplatter
♬ original sound - Hannah Williams
Source: @hannahlilywilliams on TikTok
Conclusion
The DELIMEX Taquito Platter illustrates the brand's commitment to solving real-world problems with innovative solutions. It reflects an understanding of consumer needs and showcases how a functional product can also be a work of art, enriching the home entertainment experience. For more details, you can refer to Business Wire.
Source: Business Wire
