5 Spring 2024 Fashion Trends to Keep in Mind for Branded Apparel

The W Magazine has released the biggest trends for Spring 2024 straight from the runways. For brands looking to stay ahead of the curve, incorporating these trends into branded apparel can be a game-changer. Here are 5 of Spring 2024's fashion trends that are set to dominate the scene and how they can elevate your branded merchandise.

Butter Yellow: The Hue of Renewal

Butter yellow is making a radiant entrance. Symbolizing optimism, freshness, and the warmth of spring, this color can add a touch of vibrancy to your branded apparel. Whether it's a soft-toned t-shirt or a statement-making jacket, butter yellow is sure to make your brand stand out while resonating with the season's spirit. Read more from ASI for some ideas on how to infuse butter yellow into your branded merchandise. 

Denim: Timeless and Versatile

Denim never truly goes out of style, but Spring 2024 is witnessing a renewed love for this classic fabric. From denim jackets to jeans, incorporating high-quality denim into your branded apparel line can offer both style and durability. Consider experimenting with various washes or adding unique brand-centric details to make a statement.

Knit: Comfort Meets Elegance

Knitwear is making a cozy comeback this spring. Perfect for those breezy spring evenings, knit offers a blend of comfort and sophistication. Cardigans and fair isle knits were dominating the runways. Explore some knitted branded apparel for 2024.

Fringe: The Dynamic Edge

Fringe is all about movement and dynamism. This playful trend, with its roots in bohemian style, is making waves in Spring 2024. Incorporating fringe into branded apparel, whether it's on the edges of a tote bag, the hem of a shirt, or as an accent on accessories, can add a unique and memorable touch to your items.

'90s Nostalgia: A Trip Down Memory Lane

The '90s are back, and they're here to stay! This spring, fashion is taking a nostalgic trip back to one of the most iconic decades. Think crop tops, maxi skirts, and bold patterns. For branded apparel, this is a chance to merge retro with contemporary. Incorporate '90s elements into modern designs to create pieces that are both nostalgic and fresh.

When thinking about your 2024 branded apparel, consider some of these trends. Not only will you be offering items in style but you'll also be creating memorable pieces that resonate with the season's essence. Reach out to get started!